Diamond Foundry, a San Francisco-based company, pioneer of sustainably created diamonds, faced the challenge of positioning itself within an industrial context while maintaining the sophistication and technological allure associated with its innovative approach. During this project we needed to bridge the gap between industrial precision and the elegance traditionally associated with diamonds through the creation of their visual identity.
Sophistication in Tech
We devised a strategic approach that combined elements of excellence, precision, and aspiration to work on the brand's expression. We aimed to position Diamond Foundry as a contemporary brand that seamlessly merges industrial codes but also connected with luxury, inherent in diamonds. Our focus was on creating a brand that exuded accessibility, inspiration, technical prowess, and transparency.
Inspired by diamonds
In translating our strategy into visual elements, we centered our design around the key features of diamonds: transparency, structure, and toughness. Our visual identity captured these attributes through clear and open designs, organized information layouts, and powerful visual resources. We aimed to evoke the precision of a laboratory while infusing a contemporary and accessible aesthetic, reflecting Diamond Foundry's commitment to innovation and elegance in the realm of sustainably created diamonds.
Web design & development by our partners at Minimum.