Moving towards a more sustainable future
The energy transition is a reality, increasingly more companies are becoming aware of its relevance and that participating in it is the only way to look to the future. Ekhi wants to be part of this transition through the investment and development of self-consumption solar projects. It is a renewable energy project that smooths the journey towards a more efficient and less environmentally aggressive type of energy consumption.
A warm and luminous identity
After a strategic process in which we helped to define the brand values and personality, we carried out a naming exercise that gave rise to what later became the concept. The translation of Ekhi is "sun", and in the sun we find a company that supports a better future: bright and warm.
Based on this colour palette and the concept of brightness and optimism, we built a brand with industrial codes that connects with Ekhi's B2B audience; a brand transitioning towards the future and with a symbol that speaks of this continuous movement towards tomorrow.
The FK Grotesk typography maintains the balance between sobriety and warmth, with details in the t or the r that speak about the contrast between the geometric and the human. The identity incorporates architectural resources such as isometric illustrations, which we created for the diverse communication needs. The use of line and colour, and the photographic style where the sun and the organic are always very present, result in a close and relatable language.
In addition to the main brand assets, we worked on all of Ekhi's points of contact with the intention of showing a coherent and consistent communication. We defined the communication guidelines for social media and defined its website conceptually.
The value proposition at the very core
This rebranding helped Ekhi to have all the tools to better communicate its value proposition, and to be able to reach customers through a brand that puts purpose at the heart of its business: achieving a more sustainable world, boosting the competitiveness of the industry, and contributing to the reduction of pollutant emissions.
Looking into the Future Together
A narrative where the future is not dystopian, but a place to inhabit in which we can have an influence. An industrial identity that combines the usual B2B codes of the sector with warmth and closeness, generating a personality of its own. A flexible and scalable brand committed to the future, helping Ekhi to achieve its objectives and connect with its audience through an honest narrative that is rooted in the essence of the company.